The Always On
PR System
It's time to turn your expertise into the media coverage that makes AI recommend you, journalists quote you, and opportunities chase you.
HOW I CAN HELP
PR Strategy
Get these expert eyes on your biggest PR challenge.
Perfect when you need: quick wins, expert validation, or solutions to specific PR problems.
PR System
Build your PR powerhouse from the inside out.
Perfect when you need: to build lasting PR capabilities, not rent them.
Speaking
Your event needs more sass and systems. I'm available.
Perfect when you need: actionable insights your audience can implement about engineered omnipresence.
Hey, it's nice to meet you.
I'm Shanté.
(Pronounced SHAN-tay)
After 20 years of media musical chairs (journalist, publicist, corporate expat, and now PR tech maven), I see what others miss—every detail, pattern, and possibility in your brand story. Then I transform those insights into elegant PR systems that engineer your authority with pinpoint precision. The result is omnipresence that runs on autopilot while you focus on what you do best.
If you want visibility that has your competitors asking, 'how are they EVERYWHERE?' while you're sipping a warm beverage in your pajamas, welcome.
20+
Years
100+
Awards
700+
Mentored
Become the Brand AI Has a Crush On
Plot twist: AI is judging your PR game harder than your ex judged your texts.
The tea: 58% of searches now ghost you completely - no click, no callback, nothing. Meanwhile, AI platforms like ChatGPT and Google's AI Mode are out here playing favorites with brands that have actual media coverage. No press? You're basically invisible to our robot overlords.
Your move? Stop trying to seduce algorithms with keywords like it's 2015. Start getting the kind of media coverage that makes AI swipe right and recommend you to everyone. Because apparently, robots are bougie now and they only trust brands with receipts from real journalists.
WHO THIS IS PERFECT FOR
If you see yourself here, we should talk.
You have deep expertise but zero media presence. You know → "Nobody knows who we are.” You want → Journalists calling you first.
You're ready to be the guest everyone wants. You're → Wishing/hoping for featured guest podcast spots. You want → To be booked out 6 months.
You know visibility attracts everything—including talent. You're → Not attracting A-players. You want → Top talent sliding into your DMs.
You're done with agencies. You think → "PR feels like black magic.” You want → A systematic visibility machine.
You see the writing on the wall. You've → Lost organic traffic. You need → AI visibility to replace it all.
You want to close bigger deals. You lack → Third-party validation of your expertise. You need → Press coverage that opens doors.
FAQs
Answers to commonly asked questions about me and my services.
How is working with Shanté different from hiring a traditional PR firm?
Most traditional PR firms rely on outdated systems, gatekeeping relationships, and short-term wins. Shanté is rewriting the entire playbook, starting with tech-enabled strategies, human-first principles, and frameworks that make credibility scalable. She builds visibility engines that create lasting authority, powered by systems your team can actually own.
What results can I expect from working with Shanté?
Clients typically see an increase in high-credibility media placements, stronger inbound opportunities, and greater brand trust. Beyond visibility, Shanté helps you clarify your message, streamline your pitch strategy, and step confidently into thought leadership.
Can Shanté help our internal team run PR in-house?
Yes. Shanté offers team training and systems consulting to help organizations build in-house visibility engines. This includes frameworks, workflows, and custom SOPs to make PR a repeatable, results-driven process.
Does Shanté offer done-for-you PR services?
Done-for-you execution is available through Shanté’s PR tech company, Good News. For clients who want full-service PR, her team builds and runs custom visibility pipelines that secure top-tier media features and position you as an industry leader.
Ready to become the authority your industry needs?
Making competitors nervous is my favorite hobby.
© 2025 Shanté Micah, LLC. All rights reserved.