About

Author of PR Power Play and creator of the Always-On PR System™

The Origin Story

(Or: Why I'm Not Your Typical PR Person)

Twenty years ago, I started where most PR people end—questioning everything. I've pitched stories, rejected pitches, rescued failing campaigns, and collected an alarming number of "unprecedented firsts" (translation: there was no playbook, so I wrote my own).

I also became obsessed with one question: Why does PR have to be so gatekeepy, so mysterious, so...elusive?

The answer hit me after my thousandth pitch: PR fails because it's all flow, no system. Or all system, no soul.

Traditional PR is either relationship roulette (hoping you know the right people) or robotic spam (blasting generic pitches into the void). Neither works, especially in the AI age where visibility requires both systematic omnipresence AND human authenticity.

So I built something different. The Always-On PR System™ combines:

Systems that nail timing through AI-powered precision
Flow that masters relevance through human-first connection

The result? PR that runs like clockwork, and at scale. Media coverage that compounds instead of expires. Visibility that makes you omnipresent without the exhaustion of being everywhere.

I cracked the code. My job now is to give you that code.

Let's Talk PR Systems

Author of PR Power Play

The Book That Launched 1,000 Media Features

PR Power Play isn't another PR theory book. It reveals the exact framework I've used to get 100+ executives from unknown to unmissable, without paying agency retainers or begging journalists for attention.

Inside, you'll discover the exact relationship-building systems that turn expertise into media coverage. Consider it your MBA in modern media relations for less than a cup of chai.

Get the Book + Bonus

What I Actually Do

The Method Behind the Media

I engineer omnipresence through Systems & Flow. While agencies sell you monthly retainers and vanishing results, I architect PR systems that create the everywhere effect. Systems that nail your timing with AI-powered precision. Flow that ensures every pitch lands with human relevance. Together? That's how you become impossible to ignore.
I teach you to own your PR, not rent it. Goodbye gatekeepers. Hello blueprints. The Always-On PR System™ isn't some black-box strategy that dies when the contract ends. It's documented frameworks that transform your team into PR professionals who generate coverage forever. Because PR independence is the ultimate competitive advantage.
I put humans first, then multiply with tech. You can't automate authenticity. Once you are crystal clear on your story, your voice, and what makes journalists care, the systems amplify that truth at scale. Tech without humanity is just noise and there's already too much of it.
I measure what matters. Forget vanity metrics that impress nobody. I teach you to track what creates real omnipresence: AI recommendations, journalist relationships, story pickup rate, and yes—the revenue that follows when you're everywhere that matters.

The bottom line: Whether through self-paced training, the Always-On PR System™, or done-for-you execution through my PR tech company, you get both sides of the PR equation. The systems that scale. The flow that connects. The omnipresence that transforms businesses.

20+

Years in earned media, brand marketing, and strategic communications.

100+

Awards across PR strategy, campaign excellence, leadership, team management, and crisis response.

700+

Mentored professionals, corporate teams, founders, executives, and thought leaders.

Why PR Is Your Secret Weapon

And Your Insurance Policy

Here's what nobody tells you: PR is the only investment that pays you twice. First, it makes you money by attracting opportunities you'd never see otherwise. Second, it protects that money when crisis hits, because positive sentiment compounds like a high-yield savings account for your reputation.

The uncomfortable truth: PR pros are notoriously bad at adapting. They're still playing by 1990s rules in a 2099 world. While they're "building relationships," AI is building its database of who to trust. Guess what AI trusts? Media coverage. Guess what creates consistent media coverage? Simple systems that are always running.