About
Author of PR Power Play and creator of the Always-On PR System™
The Origin Story
(Or: Why I'm Not Your Typical PR Person)
Twenty years ago, IÂ became obsessed with one question:
Why does PR have to be so gatekeepy, so mysterious, so...elusive?
The answer hit me after my thousandth pitch:
Traditional PR is either relationship roulette (hoping you know the right people) or robotic spam (blasting generic pitches into the void). Neither work, especially in the AI age, where visibility requires both systematic omnipresence AND human authenticity.
So I built something different → The Always-On PR System™ with:
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Systems that nail timing through AI-powered precision
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Flow that masters relevance through human-first connection
The result? PR that runs like clockwork, and at scale.
I cracked the code. My job now is to give you that code.
Author of PR Power Play
The Book That Launched 1,000 Media Features
PR Power Play isn't another PR theory book. It reveals the exact framework I've used to take thousands from unknowns to everywhere, without paying agency retainers or begging journalists for attention.
Inside, you'll get the exact relationship-building systems that turn expertise into media coverage. Consider it your MBA in modern media relations for less than a dinner for two.
Why PR Is Your Secret Weapon
And Your Insurance Policy
Here's what nobody tells you:Â PR is the investment that pays you twice. First, it makes you money by attracting opportunities you'd never see otherwise. Second, it protects that money when crisis hits, because positive sentiment compounds like a high-yield savings account for your reputation.Â
The uncomfortable truth:Â PR pros are notoriously bad at adapting. They're still playing by 1990s rules in a 2099 world. While they're "building relationships," AI is building its database of who to trust.
Guess what AI trusts? Earned media. Guess what creates consistent earned media? Simple systems that are always running.
Work With Me
Get the Methods Behind the Media
PRÂ Training
Learn the story formulas and pitching strategies that turn expertise into media coverage you can generate on demand.Â
PR Systems
Transform your team into PR powerhouses who land consistent coverage without agency dependency.
Speaking
I deliver highly actionable keynotes that show leaders how to engineer their own omnipresence in the AI age.
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