PR Is the New Marketing. Here’s How to Do It Right.
Transform your expertise into the kind of media presence that opens doors, drives deals, and builds legacy. With systematic timing and human-first relevance, create the everywhere effect that works while you sleep.
HOW I CAN HELP
PR Training
Learn the story formulas and pitching strategies that turn expertise into media coverage you can generate on demand.
Perfect for when: You want proven PR tactics you can implement immediately.
PR Systems
Transform your team into PR powerhouses who land consistent coverage without agency dependency.
Perfect for when: You're ready to own your PR function forever.
Speaking
I deliver highly actionable keynotes that show leaders how to engineer their own omnipresence in the AI age.
Perfect for when: You need a speaker who delivers transformation.
Hey, it's nice to meet you.
I'm Shanté.
(Pronounced SHAN-tay)
After 20 years of media musical chairs (journalist, publicist, corporate expat, and now PR tech maven), I see what others miss—every detail, pattern, and possibility in your brand story. Then I transform those insights into elegant PR systems that engineer your authority with pinpoint precision. The result is omnipresence that runs on autopilot while you focus on what you do best.
If you want visibility that has your competitors asking, 'how are they EVERYWHERE?' while you're sipping a warm beverage in your pajamas, welcome.
20+
Years
$100M+
Earned Media Value
700+
Professionals Trained
Become the Brand AI Has a Crush On
Plot twist: AI is judging your PR game harder than your ex judged your texts.
The tea: 58% of searches now ghost you completely—no click, no callback, nothing. Meanwhile, AI platforms like ChatGPT and Google's AI Mode are out here playing favorites with brands that have actual media coverage. No press? You're basically invisible to the robot overlords.
Your move? Stop trying to seduce algorithms with keywords like it's 2015. Start getting the kind of media coverage that makes AI swipe right and recommend you to everyone. Because apparently, robots are bougie now; they only trust brands with receipts from real journalists.
WHO THIS IS PERFECT FOR
If you see yourself here, we should talk.
You have deep expertise but zero media presence. You know → "Nobody knows who we are.” You want → Journalists calling you first.
You're ready to be the guest everyone wants. You're → Wishing/hoping for featured guest podcast spots. You want → To be booked out 6 months.
You know visibility attracts everything—including talent. You're → Not attracting A-players. You want → Top talent sliding into your DMs.
You're done with agencies. You think → "PR feels like black magic.” You want → A systematic visibility machine.
You see the writing on the wall. You've → Lost organic traffic. You need → AI visibility to replace it all.
You want to close bigger deals. You lack → Third-party validation of your expertise. You need → Press coverage that opens doors.
FAQs
Answers to commonly asked questions.
How is working with Shanté different from hiring a traditional PR firm?
Most traditional PR firms rely on outdated systems, gatekeeping relationships, and short-term wins. Shanté is rewriting the entire playbook, starting with tech-enabled strategies, human-first principles, and frameworks that make credibility scalable. She builds visibility engines that create lasting authority, powered by systems your team can actually own.
What results can I expect from working with Shanté?
Clients typically see an increase in high-credibility media placements, stronger inbound opportunities, greater brand trust, and accelerated sales velocity. Beyond visibility, Shanté helps you clarify your message, streamline your pitch strategy, and step confidently into thought leadership.
Can Shanté help our internal team run PR in-house?
Yes. Shanté offers team training and systems consulting to help organizations build in-house visibility engines. This includes frameworks, workflows, and custom SOPs to make PR a repeatable, results-driven process.
Does Shanté offer done-for-you PR services?
Done-for-you execution is available through Shanté’s PR tech company, Good News. For clients who want full-service PR, her team builds and runs custom visibility pipelines that secure top-tier media features and position you as an industry leader.
Ready to become the authority your industry needs?
Spoiler alert: It's not magic. It's systems. Let's build yours.
© 2025 Shanté Micah, LLC. All rights reserved.