The Authority Architect
I help brands become the go-to authority in their industry, earning visibility that builds trust and reputation on autopilot.
HOW I CAN HELP
Consulting
I work with founders, executives, and brand teams to design custom PR systems that build lasting credibility, visibility, and industry authority.
Training
I train internal teams to run high-impact PR in-house, using proven frameworks, pitch cycles, and visibility workflows that compound over time.
Speaking
I deliver keynotes that demystify modern PR and equip audiences with actionable strategies to lead with influence and authority.
Hey, it's nice to meet you, I'm Shanté Micah
After 20 years in PR and media, on both sides of desk, I’ve seen what gets attention, and what creates authority. I work with leaders who are ready to be known for what they really bring to the table. If you want visibility that actually grows your business and your brand, we’ll get along just fine.
20+
Years
100+
Awards
700+
Mentored
The Game Has Changed. Most Leaders Don't Know It Yet.
AI is rewriting the rules of visibility, and traditional SEO can't save you.
Here's what's happening: 58% of searches now end without a click. AI platforms like ChatGPT and Google's AI Mode only trust brands with real media coverage. No PR presence means no AI visibility. And that means no future traffic.
The solution? Engineer your authority through strategic PR. Because in the AI era, what others say about you matters more than what you say about yourself.
GET ON DEMAND TRAINING
Pitch the Media Like a Pro
Get the email formula that gets journalists to actually respond. Built on 20 years of real journalist relationships.
Get the training →
The Brand Storytelling Playbook
Learn how to craft compelling brand and executive stories that hook media, move audiences, and build emotional authority.
Same-Day Coverage Secrets
Master the art of timely commentary that positions you as the go-to expert journalists call.
WHO THIS IS PERFECT FOR
If you see yourself here, we should talk.
You have deep expertise but zero media presence. You know → "Nobody knows who we are.” You want → Journalists calling you first.
You're ready to be the guest everyone wants. You're → Wishing/hoping for featured guest podcast spots. You want → To be booked out 6 months.
You know visibility attracts everything—including talent. You're → Not attracting A-players. You want → Top talent sliding into your DMs.
You're done with agencies. You think → "PR feels like black magic.” You want → A systematic visibility machine.
You see the writing on the wall. You've → Lost organic traffic. You need → AI visibility to replace it all.
You want to close bigger deals. You lack → Third-party validation of your expertise. You need → Press coverage that opens doors.
FAQs
Answers to commonly asked questions about me and my services.
How is working with Shanté different from hiring a traditional PR firm?
Most traditional PR firms rely on outdated systems, gatekeeping relationships, and short-term wins. Shanté is rewriting the entire playbook, starting with tech-enabled strategies, human-first principles, and frameworks that make credibility scalable. She builds visibility engines that create lasting authority, powered by systems your team can actually own.
What results can I expect from working with Shanté?
Clients typically see an increase in high-credibility media placements, stronger inbound opportunities, and greater brand trust. Beyond visibility, Shanté helps you clarify your message, streamline your pitch strategy, and step confidently into thought leadership.
Can Shanté help our internal team run PR in-house?
Yes. Shanté offers team training and systems consulting to help organizations build in-house visibility engines. This includes frameworks, workflows, and custom SOPs to make PR a repeatable, results-driven process.
Does Shanté offer done-for-you PR services?
Done-for-you execution is available through Shanté’s PR tech company, Good News. For clients who want full-service PR, her team builds and runs custom visibility pipelines that secure top-tier media features and position you as an industry leader.
Ready to become the authority your industry needs?
The leaders who own the future are building their media presence today.
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